MBA
The programme is approved by AICTE and affiliated to Anna University. This programme is spread over two years divided into Four Semester. During the first two semesters, the students are exposed to the basics of management on all the functional areas. At the end of the first year the students are exposed to the real management world by undertaking a project work for a duration of 6-8 weeks in an organization. Enriched with the basics and practical exposure, they enter the second year of the programme, where they select their specializations.



Specializations
  • HR
  • Marketing
  • Finance
  • Systems
  • Productions
List of subjects
click on the tile to readmore

 

 

SEMESTER – I

 

 

SEMESTER – II

SUMMER SEMESTER  (6 WEEKS)
           
        SUMMER PROJECT

Project report of the Summer Project is to be submitted by the students within 30 days from the commencement of the 3rd semester. Evaluation report should be sent to the Controller of Examinations by the HOD through the Principal, before the last working day of the 3rd semester.

SEMESTER – III

Code No.

Course Title

BA9109

International Business Management

BA9110

Strategic Management

E1

Elective I

E2

Elective II

E3

Elective III

E4

Elective IV

E5

Elective V

E6

Elective VI

   BA9111

Summer Project Report

BA9112

Seminar III– Emerging trends in Management

 

Total

SEMESTER – IV

Code No.

Course Title

BA9130

Project Work

 

LIST OF ELECTIVES

MASTER OF BUSINESS ADMINISTRATION (MBA)

MARKETING  – ELECTIVES 

BA9151

Brand Management

BA9152

Retail Management

BA9153

Services Marketing

BA9154

Advertising & Sales Promotion

BA9155

Consumer Behaviour

BA9156

Customer Relationship Management

BA9157

Event Marketing

BA9158

Marketing Metrics

BA9159

Advanced Data Analysis

 

FINANCE – ELECTIVES

BA9160

Security Analysis and Portfolio Management

BA9161

Merchant Banking and Financial Services

BA9162

International Trade Finance

BA9163

Corporate Finance

BA9164

Derivatives Management

BA9165

Strategic Investment and Financing Decisions

BA9166

Risk Management and Insurance

BA9167

Micro Finance

 

HUMAN RESOURCE – ELECTIVES

BA9168

Managerial Behavior and Effectiveness

BA9169

Entrepreneurship Development

BA9170

Organizational Theory, Design & Development

BA9171

Industrial Relations & Labour Welfare

BA9172

Labour Legislations

BA9173

Strategic Human Resource Management & Development

BA9174

Social Psychology

BA9175

Stress Management

 

SYSTEMS  - ELECTIVES

BA9176

Database Management System

BA9177

E-Commerce Technology and Management

BA9178

Enterprise Resources Planning

BA9179

Decision Support System and Intelligent Systems

BA9180

Software Project and Quality Management

BA9181

Data Mining and Data Warehousing

BA9182

Knowledge Management Systems

BA9183

Business Intelligence

BA9184

Business Modelling

 

OPERATIONS – ELECTIVES

BA9185

Supply Chain Management

BA9186

Logistics Management

BA9187

Advanced Operation Management

BA9188

Product Design

BA9189

Services Operations Management

BA9190

Project Management

BA9191

Advanced Maintenance Management

BA9192

Robust Design

 


SAN & HP
BUILD YOUR CAREER - GROW WITH HP
COLLABORATION WITH HP EDUCATION
Partnering with HP Education, the Global leader in IT Education services gives our students more than just another course in MBA programme. HP is Training and Educating people across the world for 25 years. Today, HP is the recognized leader in providing state of art education, with over 350 HP and partner location, more than 1500 professional instructors globally, and more than 200 product specific courses each year. HP education offers customized education solutions for SAN. No matter which way you look at it, HP education is by far the best choice.

BUILD YOUR CAREER - GROW WITH HP
Student's future is secure with Hp's integrated approach and career-focused, future oriented courses. Integrated learning is an end-to-end approach for delivering the right education to the right set of students at the right time with the right method. Together we give the students an edge no education service can match.

Benefits For Students
  • The latest courses, at par with the best in the industry.
  • The HP Certification of completion.
  • Increase of employability in the industry.
Partnering with HP Education our prime focus is to ensure that the students possess all professional skills required by the industry, by the time they step in to their carriers. Students under go a rigorous training spread over 50 days at the third semester of their MBA programme. Exposing our students with world class trainers gives the students a global advantage.


News
SAAZ-2012 Management Association inaugurated by Mr.K.Vanaraj, Regional Director, Ministry of Labour Welfare, with the glorious presence of our college chairman Tmt. T.Jayalakshmi, M.A., and Managing Director Mr.T.Balakumar B.E.,
Download Application form
Approved by AICTE
HP
ACC Pirivu, Navakkarai (PO),
Mavuthampathy Village, (Walayar),
Coimbatore – 641 105.

Ph: +95 422 - 2656938, 2656998
Fax: +95 422 - 2656483